Logo makers

How to Use a Free Logo Maker Software: 5 Principles of Designing a Kick-Ass Logo

How to design a great and effective logo with a free logo maker software? Here are 5 principles that will help you design a kick-ass logo!

In the business world, image is king and the logo is the jewel in the crown! This is one of the reasons why a lot of business owners and entrepreneurs pay attention to logo design. The logo represents your business, your brand, and the products or services you sell. It should be professionally designed, great-looking, and amazing. Knowing how you want your logo to look like is quite helpful as you already know what you want to include, what colors to use and etc.

The only problem is designing the logo. Not everyone has the skills and the experience to design a great logo. However, there is a great option you can use  – free logo maker software.

With this tool, you will be able to design a logo in a few minutes.

Before you use one such tool, you need to decide what do you want your logo to stand for?

Logos are like symbols, they tell people what you mean to them and they should be aspirational, creative, and unique.

Understanding the value, as well as, the meaning to customers and potential buyers will help you determine what you stand for. If you are not really sure, you can ask yourself what makes your brand better than competitors. Also, you can always ask the competitors.

Depending on your product or service, your competitive advantage might be precision, speed, attention to detail, variety, reach, good health, elegance, power, efficiency, innovation or something else. What you choose should be essential to your potential customers and not only to you.

Now that you know more about how to design an effective logo, let’s see the 5 principles you should keep in mind when using a free logo maker software:

  1. Keep it simple – The best logos are those that give the viewer a clear and immediate sense of you, your business, and the products or services you are selling. In practice, less is more and simplicity is more impactful. Logos are used in different ways, on different platforms and in different sizes and formats. A powerful logo will have a few elements which can be identified quickly.
  2. Make it memorable – A logo should be easily noticed and remembered. The logo should stand for something simply because a logo that is fussy, complex, and has multiple elements will be difficult for the viewer to understand and remember.

3. Make it fresh – Do a quick research of logos in your industry, analyze patterns, and avoid them. If you copy a certain logo or logo design, you will lose the chance of getting noticed.

4. Make it modern – Your new logo should be modern and yet timeless. The overall approach should be modern and contain specific elements, typefaces, and colors.

5.Make it proportional – Did you know that the best logos are designed by using principles of symmetry and proportion? Your new logo should be well balanced and proportional.


For your new logo to do what is expected to do, you must understand what your meaning and value are to your customers and potential buyers. By following these 5 essential principles which are the foundation of some of the best logos in the world, you will be able to design a logo that stands for something. Remember, a logo can never represent everything your business is, however, a good one, will say something different your customers will respond to.